Books by Guy
Baker's Dozen
A Baker's Dozen: 13 Principles for Financial Success is a book designed to provide financial guidance, not investment advice. By revealing these timeless principles, which are as applicable now as they were before George Washington's Day, Guy hopes to affect positive change in your financial life. If you will follow every one of these principles, you can attain your financial objectives and build security and independence.
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Investment Alchemy
What would you do if you knew your retirement income could not meet your financial needs at retirement? Many individuals are just coming to grips with this realization and unfortunately, their only solution is to take additional risk. But what type of risk? This book is all about risk and how to manage that risk to maximize your investment return.
Investment Alchemy shows how well Modern Portfolio Theory fared during the Tech Bubble and subsequent crash in March 2000. MPT's actual performance demonstrates the wisdom and strength of asset allocation as a way to protect your "CORE" dollars. Whether you are an advisor, an experienced investor, or a novice, this book will give you insight and ideas to help you along the path to financial independence. Investment Alchemy explains this proven strategy to increase return while minimizing risk as you protect your "CORE" dollars from both inflation and market volatility?
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Why People Buy
Although each buyer's reasons are unique to their circumstances, there are predictable behaviors that dictate their buying decisions. This book explains how to position yourself to maximize the chance of success. You will learn:
How to open your buyer's mind.
The four steps to the Buyer's Process.
How to deal with difficult objections.
How to charge fees.
How to minimize the risk of failure.
Selling is a process. If you learn the process, then you significantly increase your chance of reaching your sales goals. Why People Buy is a comprehensive study of successful selling strategies based on Guy's 41 years of successfully selling financial products. Guy has been one of the top 40 life insurance salesmen internationally for over 25 years. His theories on communication and sales strategies are used by thousands of agents to increase their sales productivity.
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